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Inventing together the solutions of the future Playing an active role in the success of our customers is our main objective and the driving force behind our growth. We work across the world in partnership with our customers; together, we establish the most efficient, the most cost-effective. >> More

  • The group
    • Mission & values
    • Executive Committee
    • Key figures
    • Winoa Worldwide
    • Humanitarian commitment
    • History
  • Our activities
    • Steel abrasives
    • Mobile blasting solutions
    • Diamond tools
  • Innovation
    • Innovation policy
    • R&D
    • Latest innovations
  • Sustainability
    • Quality policy
    • Eco - citizenship
    • ISO certifications
  • Careers
    • HR policy
    • WA Sales University
    • Winoa Academy
    • Job opportunities
  • News
    • News
  • Press Room
    • Press Room
  • Contact
    • Contact
winoa
winoa

Mission & values


Winoa Mission: what is our role and contribution to the world ?

We team up with our customers everywhere in the world, offering economical, ecological and easy to use solutions to transform their products’ surfaces.

Winoa Core Skills: what is our main know-how ?

We produce and sell carbon steel, iron and stainless steel abrasives as well as diamond tools.

Winoa Unique Skills: what makes us different from competition ?

With a real worldwide presence, we benefit of key differentiating factors:

> Proximity and intimacy with our customers
> A unique logistic and delivery capacity, we serve our customers anytime, anywhere.
> An international network of sales people and experts.

We team up with our customers to optimize their process thanks to :

> Our in-depth knowledge of customers applications and our mastering of blasting machines, air blasting and stone cutting equipment
>  Our ability to optimize blasting and cutting condition
> Our experience of sharing knowledge with customers and training our customers’ operators.

 

We are an innovation driven company :

  • We invest to design and market global systems for blasting with recycled abrasives.
     
  • Our ecological solutions are designed to substitute :

    -   existing chemical or physical treatments,
    -   non recycled abrasives.

We promote innovation spirit at all levels of the Group to boost creativity and positive differentiation from our competitors.

 

Winoa Core Business: who are our customers ?

Our core business includes all companies which transform steel or cut granite, mainly :

1-    Automotive
2-    Metallurgy
3-    Equipment goods
4-    Construction of metallic structures
5-    Pipes & tubes
6-    Shipyards
7-    Non automotive transports
8-    Aeronautics
9-    Granite cutters

 

Winoa Partners: who are the people and organizations that contribute to our success ?

Our partners, who actively and productively contribute to increase the company value, are :

  • Our employees and our shareholders;
  • As well as equipment builders and other prescribers, sales agents, suppliers, bankers, insurers, government bodies, research and innovation partners (universities, consultants), journalists and neighbors.

 

Winoa Strategy … and how to realize it ?

  • We want to become and stay n°1 in our markets,
  • We share a unique goal: to make our customers our ambassadors,
  • We propose innovative solutions to differentiate our products and services.

     

Winoa Values: what are the behaviors and rules we share and apply ?

Business values : excellence and uniqueness :

  • We design our internal processes to reach excellence in serving our customers;
  • We bring unique benefits to our customers through innovative products, services and solutions;
  • We act swiftly to adapt our strategy and processes to market changes.

Social values and leadership principles :

  • We communicate clearly and quickly;
  • We listen to each other in order to reinforce mutual understanding and trust;
  • We ensure that every person working for us is back at home, safe and healthy, every day.

Customer centricity :

  • We are obliged to our customers for trusting us since 1961 and making possible the growth of our company and we fight for their success;
  • We listen to customers’ voice in our decision making process.
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