Innovation aims at transforming scientific knowledge as well as common sense observation into value creation for our customers and our internal processes.
We recognize innovation as the main driver to differentiate our products and services from competitors.
We believe the voice of the customer is a key source of innovation.
Winoa rules to drive innovation are the following :
- Promote innovation spirit at all levels of the organization and develop motivating work environments that favors and rewards the generation of ideas and innovative practices by employees, accepting risk and recognizing creative contributions (InnoWAction).
- Implement an innovation organization that allows us to:
Translate customers’ needs into research priorities through our Customer Value Creation approach and our Stage-Gate process;
Follow progress of sciences and technology, transforming them into benefits for our customers, whenever possible.
- Protect the results of innovation process, managing intellectual property suitably and ethically.
- Think broadly about innovation, beyond product, to identify solutions and develop systems which meet customers’ needs.
