Shortly after our 60th anniversary, we took a fresh start and changed our identity to support our new development ambition around three main pillars: providing the customer with a global solution, developing sustainability by promoting the circular economy and achieving carbon neutrality and finally digitizing our processes.

The grey color was selected to refer to our core business, metallic surfaces, and abrasive medias. Finally, the green dot represents our involvement in sustainable development: a commitment to a global carbon emission reduction plan and the manufacture of 100% recyclable and reusable abrasives.

With the aim of being a global partner in the blasting operations, we expanded our offering by taking a step forward in providing services, equipment and technologies through two new business lines: W Care and W Tech. All our partners and customers will benefit from a one stop- solution for all their blasting needs.